Graeme Holm And Infinity Group Australia Puts Customers First

Graeme Holm, who was an MPA Top 100 Broker, began a six-month project along with partner Rebecca Walker in 2013 which included researching the Australian mortgage market and developing a business plan to address any problems found. Holm and Walker came to the conclusion that many Australian families were not receiving adequate support and guidance when buying homes. The pair also concluded that in many of these cases, Australian families were simply making bad deals with financial institutions.


The two addressed their findings by launching Infinity Group Australia and offers a customer experience vastly different from what can be expected from traditional brokers. The infinity group method begins with a number of fact-finding exercises to get a complete picture of the families current financial positions and well as their goals and desires.


The next step is to work with families to create a weekly budget to cover expenses like fuel, food, and entertainment. Holm works to imprint the philosophy into clients that if the cash for a purchase is not available then do not make the purchase. Holm reinforces this message with the teachings that every dollar has a purpose and that it is important to distinguish the difference between a need and a want.


Next, is where Infinity Group really separates itself from other brokers who are in most cases done with clients as soon a the ink is dried on the mortgage contract. Infinity assigns a personal banker to work with each family it services to aid them in paying off their loans as soon as possible.


Clients receive a performance report each month from Infinity Group that keeps them abreast of their progress when compared to the original goals and enable them along with their advisor to make any adjustments that are needed.


Graeme Holm explains the Infinity Group approach by explaining that he and Rebecca Walker wanted to provide ongoing support over the complete life cycle of the loan for clients.


The result of the Infinity approach has been the only convincing the company has needed as clients have on average paid off 30-year mortgages in seven to ten years and cut $41,000 in debt in the first year with Infinity alone.


In addition to the results, the company gains for its clients there is also the excellent customer service that is a hallmark of Infinity Group Australia. Clients of the company greatly appreciate the fact that the heavy lifting is done by Infinity which affords them the luxury of spending more time with family and friends without having to worry about bills and personal finance matters.


About Graeme Holm



Graeme Holm has worked in the financial sector for 17 years and has received accreditation in financial planning, real estate, and finance. Holm became disillusioned with the mortgage process in his native Australia when he began to understand that many Australian families received less than stellar deals when working directly with financial institutions. This provided the inspiration for him to launch Infinity Group Australia.

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