Edwin Miranda holds the CEO position of a lucrative marketing agency known as KOI IXS. He is also the founder of KOI. The agency’s fundamental policy and approach is performance marketing. The organization helps international brands attain new clients, create a consequential customer arrangement, and acquire a vast market share. Edwin believes in incorporating new trends in his business to adequately satisfy the clients.
Edwin Miranda realized that in digital marketing, one trend with more potential than even mobile or social media is programmatic advertising. The technology has gained popularity within a brief period. More than 50% of marketers have adopted programmatic advertising in their business. Before the emergence of programmatic advertising, marketers would only display one text or advert to all potential customers. However, the new trend enables marketers to send personalized messages to every customer. The technology analyzes the behavior of all the prospective clients who visit the website and sends them different adverts. The adverts are based on the customers’ preferences and needs.
The programmatic technologies are advancing according to Edwin Miranda. Businesses using programmatic advertising would soon be able to display adverts on mobile devices. The trend has the capacity to dominate the digital marketing world. Marketers are focusing on learning and understanding the technology because soon the traditional methods will be faced out. Edwin Miranda embraces new trends to always remain relevant in the marketing industry.
Edwin Miranda works with a group of inventors, designers, strategists and thinkers as his team. He uses the combined talents to produce extraordinary ideas and results. The agency’s primary goal is to satisfy the clients. Edwin established KOI IXS when he was only 21 years old. Mr. Miranda’s passion is the essential ingredient of his successful business.
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