Alex Hern: Leading The Way In Bringing Augmented Reality To San Diego

Alex HernAlex Hern is no stranger to the entrepreneurial game. After doing it for 25 years, he has picked up a thing or two about guiding new companies to flourish. During most of his career, he has focused on early-stage companies, guiding several to go public. Examples of his handiwork would include being the co-founder and director of the security firm ArcSight, which itself went public and was sold to Hewlett-Packard for 1.5 billion dollars. This isn’t his latest crowning achievement, however.

Alex Hern has lately been working with a number of different companies to develop the technology of augmented reality and bring it to the mainstream. Even though this technology is in its infancy, Alex Hern knows that it is the wave of the future. As the current CEO of Tsunami XR, Alex Hern knows he has an important role in bringing augmented reality to the community of San Diego. Alex Hern realizes that the first step is to understand what augmented reality is and what it is not. Perhaps the best definition belongs to Wikipedia, which reads as augmented reality being “an interactive experience within a real world environment where body objects are augmented by computer-generated conceptual info.” Generally, this experience would include visual, auditory, haptic, olfactory and other senses. This medium has often been loosely described as being “real-world reality with a virtual overlap.”

Alex Hern also realizes that augmented reality is most often noted in the field of entertainment. Indeed, the most notable early example of this would be in NFL football, where in the late 1990s a yellow line was first projected on a football field to give fans an exact idea of how far their team had to advance for a first-down. Hern is actually leading the way at looking beyond the entertainment industry and seeing how AR can impact the business realm as well. For example, Microsoft has put out a new product called HaloLens, which, among the many other things, has been found to be dynamic for construction workers in the form of a uniquely-useful hard hat. This is just one example of where this product has sold like hotcakes, and this is one of the main reasons why Alex Hern wants to continue to be on this cutting-edge.

Visit his LinkedIn : https://www.linkedin.com/in/alexhern

 

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